Packaging Trend for Protein Powder & Health Supplements

Packaging Trend for Protein Powder & Health Supplements

The protein supplement market has seen steady growth in recent years, as consumers embrace the perceived benefits of boosting their individual protein intake. The oversized tubs and bottles used to market protein products almost always featured graphics depicting toned and rippling musculature, highlighting the segment's target market.
 
Once considered a niche product for bodybuilders and other fitness types, protein powder today is a common addition to millions of diets as people have discovered it is a convenient way to ensure that they get the proper amount of protein, a macronutrient.
 
Competition to accommodate the demand for protein is sure to spark new products and innovation, challenging contract packaging companies to keep pace with market shifts.
 
Being a more convenient and cost-effective solution with increased space for branding, flexible packaging is increasingly popular in protein nutrition market. Compared to tubs, pouches are now undeniably seen as a more modern packaging solution – practical, cost and space saving with increased branding.

Traditionally protein powders and health supplements packaging have focused solely on large plastic tubs. But many of our customers have identified that flexible packaging solutions such as stand up pouches and flat bottom pouches give more mass market appeal than the masculine tubs associated with sports nutrition. Flat bottom bags also bring added stability. Besides that, consumers prefer more sustainable packaging.

One way protein brand put into action is by avoiding the large plastic tubs that most protein powders you’ll find on shelves use these days, choosing instead the most sustainable packaging, compostable pouch and recyclable pouch.
 
Working with experienced packaging professionals ensures timely fulfillment and creates a competitive edge for protein brands marketed online and in retail stores.