5 Top Trends in CBD Branding and Packaging
With plenty of CBD brands on the market right now, it can be quite difficult to stand out. But using the right strategy for your CBD packaging design, you can highlight the uniqueness of your brand and products.
Are you thinking of which kind of design to incorporate in your CBD products?
Here are 5 top trends in CBD branding and packaging for your inspiration.
Sustainable
Today consumers are more and more environmentally aware and willing to buy products with earth-friendly packaging. So paying it forward in terms of eco-responsibility is one way to show your care for the earth and capture the loyalty of the consumers.
Some notable examples of sustainable packaging include the use of recyclable glass jars, card boxes, metal cans, recyclable pouches, and compostable pouches. You can be part of the green initiative by using creative and eco-friendly packaging solutions in your products.
Minimalist
Many CBD brands are embracing a minimalist aesthetic in their products, which can give business a more stylish and contemporary look. Clean and simple designs still fit well with the theme of relaxation and meditation but bring the brand into the new era.
Vintage
Going for a nostalgic packaging design is an interesting way to recognize the significant history of cannabis. Most brands with a vintage design often feature country-style typography and brown paperboard in their packaging.
A vintage aesthetic is also adorned with leafy ornamentation, which is a symbol of the cannabis plant. Although it may be cliché, the leaf imagery allows consumers to identify your CBD products in a store quickly.
Green in color and in ethos
Several CBD manufacturers are hopping on the “organic and raw” trend for their cannabis products. This organic movement involves the impact we have on the environment, which aims to promote greater biodiversity.
Muted greens and browns are used to indicate how natural these products are while the language used reflects this as well. We’re also seeing logos and designs that suggest an established heritage that gives the brand a certain distinction in the industry.
Social media-friendly
Many CBD brands are trying to draw attention to the important issues even as they market this new wellness product. The brand was transparent about the packaging and design elements. It wants the product to be social media-friendly, because CBD products aren't shying away from the tough conversations. Cannabis use is nothing to be ashamed of.
Looking for sustainable, innovative and functional cannabis packaging? Click the below link and connect with BPS team:
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in dispensary!
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